[Applied efficiency]

Optimize Operations with Real-time Data.

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“This team understood the nuance of our industry and helped us map a way forward that was both ambitious and achievable. Their advice wasn’t theoretical—it was grounded, actionable, and already making a real difference.”
jaya kowalski
head of product
solar
potential
logistic
frameworks
accelerated fulfillment
[our process]
Ticket-System Integration
Whether it’s decarbonizing freight, modernizing infrastructure, or transforming supply chains, we bring the strategy and foresight needed to scale-up across entire sectors.
solar
potential
optimized
energy
freight
pipelines
accelerated fulfillment
smart
logistics
improved
outcomes
[customer reviews]
“We came to them with a complex logistics challenge. Not only did they understand it faster than anyone else, they built a solution that’s saving us time, money, and emissions—every single day.”
“We came to them with a complex logistics challenge. Not only did they understand it faster than anyone else, they built a solution that’s saving us time, money, and emissions—every single day.”
“We came to them with a complex logistics challenge. Not only did they understand it faster than anyone else, they built a solution that’s saving us time, money, and emissions—every single day.”
“What felt almost impossible six months ago is now running like clockwork thanks to Lifecycle.”
mark rowland
director of communications
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meet our customers
Increased their top-line revenue.
30%
Massive savings on expenditure
5x
Massive savings on expenditure
$1bn
“We came to them with a complex logistics challenge. Not only did they understand it faster than anyone else, they built a solution that’s saving us time, money, and emissions—every single day.”
lara rowland
director of communications
[our purpose]
Lifecycle builds smarter systems for a cleaner, faster, more resilient global economic environment.
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[OUR TEAM]

The People Who Power Summit

Founder & CEO
Daniel Rothman
James brings 16 years of freight optimization experience, helping clients streamline networks, cut costs, and implement scalable logistics technologies across complex operations.
director
Dianne Walsh
Dianne specializes in emissions modeling and ESG alignment, helping clients embed measurable sustainability across logistics, agriculture, and industrial networks.
chief of operations
Luca Morrison
Luca designs data ecosystems that unify supply chain insight, real-time reporting, and predictive analytics—turning messy systems into actionable intelligence.
sales director
Sienna Rae
Sienna guides clients from discovery through delivery, translating technical strategy into clear action across cross-functional teams and fast-moving operational environments.
“We came to them with a complex logistics challenge. Not only did they understand it faster than anyone else, they built a solution that’s saving us time, money, and emissions—every single day.”
FIRST Name, Last Name
Owner
18+
Years in operation
300+
Projects delivered across six states